Privacy Policy

Privacy Policy

This is the Privacy Policy of FactualFantasy ("" or “FactualFantasy Marketplace”, or “Website” or "We" or "Us") and we respect the privacy of your information. This Privacy Policy governs our online information practices and reflects our commitment to protect your privacy.

Our services are available for all and we respect everyone who visits us and do business with us. We realize the importance of your privacy and personal information and thrive to offer every possible protection. To know more about our privacy policy read on.

The Privacy Policy discusses in detail all about how we collect data pertaining to our customers, how we use them and how in very specific conditions we disclose that information. Also our Privacy Policy in detail explains the various steps we have taken in order to ensure the security of our customer’s personal information. At the end our Privacy Policy also states our customers’ option regarding their personal information collection, use and disclosure. Everyone visiting our Website either directly or via another Website accept all our Privacy Policy practices.

We realize the importance of our visitor’s privacy and accept the fact that protection of all data received is a matter of sheer trust on us which we value greatly. Realizing this responsibility we only use the name and other related information related to a customer in the exact manner laid out in this Privacy Policy. We demand information from clients only on instances where doing so is necessary and only that information is collected that is deemed as being relevant towards our dealings with customers.

All information collected from customers and visitors on the Website are kept as long as law requires or as long as it remains relevant to its collection purpose.

Visiting or browsing on the Website does not require providing any information at all, personal or otherwise. Visitors remain anonymous and unidentifiable to us, until they create an account with us and log in using their username and password to do so.

Information We Require and Collect


We may collect various pieces of information if you seek to place an order for a product with us on the Site.

We collect, store and process your data for processing your purchase on the Site and any possible later claims, and to provide you with our services. We may collect personal information including, but not limited to, your title, name, gender, date of birth, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details, payment card details or bank account details.

We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our website and which you request. Further, we will use the information you provide to administer your account with us; verify and carry out financial transactions in relation to payments you make online; audit the downloading of data from our website; improve the layout and/or content of the pages of our website and customize them for users; identify visitors on our website; carry out research on our users' demographics; send you information we think you may find useful or which you have requested from us, including information about our products and services, provided you have indicated that you have not objected to being contacted for these purposes. Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt out at any time.

We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier).

Payments that are made through the Site will be processed by our relevant agent. You must only submit to us or our Agent or the Site information that is accurate and not misleading and you must keep it up to date and inform us of changes. Your actual order details may be stored with us but for security reasons cannot be retrieved directly by us. However, you may access this information by logging into your account on the Site. Here you can view the details of your orders that have been completed, those that are open and those that are shortly to be dispatched and administer your address details, bank details and any newsletter to which you may have subscribed. You undertake to treat the personal access data confidentially and not make it available to unauthorized third parties. We cannot assume any liability for misuse of passwords unless this misuse is our fault.

If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers.

Further Uses of Personal Information

Personal information of customers can be used for conducting market research or opinions. Your details contribute in these studies in an anonymous manner and are used strictly for statistical purposes only. Customers can also decide to opt out of this count. Answers to any surveys or polls that we ask our clients to provide us will not be shared with any third party. Your email address will only be disclosed if you opt to take part in any such competitions. In case you do opt to take part in any such competition, your answers are stored separately from your personal information (email address).

We may also send related information to our customers regarding us, our website/s, products, newsletters, promotions, and any other thing that may be related to our business partners or companies in our business group. In case a user prefers not to be part of receiving this information, the “Unsubscribe” link can be used to unsubscribe from such delivery of information. The “Unsubscribe” link is offered with every mail that is used to deliver any additional information. Within a period of 7 working days, excluding Sundays and any other public holidays in Pakistan, of receiving your “unsubscribe” receipt, we will cease to send you any further additional information. In case the instructions related to information receiving are unclear, we will contact user for clarification.

We may use data from different users of our site, observing complete anonymity, and use it for various different purposes including ascertaining user location and usage of certain site’s aspects or links that are contained within the emails to users registered for their receiving, and further supply the information to third party, publishers for example. This anonymized data however in no way will be capable of revealing any user’s personal identity in any way.

About Competitions

Information of our customers and members are used to notify and advertise any competition that may be undergoing. In order to find out more about any particular competition participation details can be found where applicable.

Policy Regarding Links and Third Parties We may share or pass your personal details within companies in our group and with our sub-contractors and agents in order to facilitate our use of your information as prescribed in our Privacy Policy. For example we may employ the services of a third party in order to ensure safe delivery of products our customers demanded from us. We may also hire a third party to collect payments from you as well as to analyze our data and present us with assistance related to service or marketing support.

We are also entitled to share all our information with a third party for credit risk reduction and fraud protection purposes. We may also transfer your personal information in our databases in case we sell a part or whole of our business to another party. We shall however NEVER disclose or sell any of our customer’s data to any third party other than the reasons prescribed in this Privacy Policy, prior to obtaining customer’s consent, excluding cases where doing so is deemed as necessary or the law requires us to do so. The Website also contains within itself third party links, advertising links and frames leading to other sites. Please note that we will not be responsible for the content or privacy practices of any of such third parties or any other Website in anyway. Also we are in no way accountable for the practices of a third party to whom we transfer your information as per defined in the Privacy Policy.

Use of Cookies

There is no requirement of accepting cookies to visit our site, however in case users decide to use our basket feature to order products, activation of cookies become a must. Cookies are miniature text files that help our server to recognize your computer as a unique visitor whenever you visit certain pages on our site. This is possible as cookies are stored in user’s computer hard drive via their internet browser. Cookies help in identifying the Internet Protocol Address which saves ample time whenever the users want to enter or is on the site. Our use of cookies is merely to facilitate user’s convenience while on the site, such as to remember a certain user whenever an amendment in the shopping cart is made without demanding the user to enter email address over and over again. Cookies are never used to obtain information about any user, such as for targeted advertising purposes. A user’s browser may be set not to accept any cookies; however in such a case use of the Website will be restricted. We assure our customers that none of our cookies contain any private or personal details and are virus free.

Information Security

We have placed required suitable security and technical measures that prevents all unlawful and unauthorized access to destruction, damage or accidental loss of all your information. All data collected or demanded on the Website is collected and stored in a secure server which uses firewalls. Our procedures of securing your information may require us to demand occasional proof of identity before disclosing any personal information even to you. Users are responsible for protecting their password on their computers from all unauthorized access.

User's Rights

If a user in any way is concerned about their data, he or she exercises the right to request access to personal information that the Website may process or acquire about them. Users also have the right to demand us to correct any data inaccuracy free of charge. Users can also at any time ask us to stop using their personal information for marketing purposes. 

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